Building a Marketing Technology Stack: Tools for Beginners Success

As marketing professionals, we understand how hard it is to optimize our marketing efforts and create smooth strategies. Not to mention all the tasks that involve a marketing team that are not just content creation, luckily, technology makes our life so much easier with many softwares to boost our strategies, however, how do we know that we are choosing the right marketing tools?

Whether you're a small business owner, a solo content creator, or just working with a tight budget, keep reading. This guide is all about making your marketing life a lot easier, smarter and effective.  

Marketing Tools for Business Growth

The right set of marketing tools can provide the edge needed to expand your reach, engage your audience and drive your business toward success. In 2023, over 75% of marketers are saying their marketing technology initiatives directly affect sales, and 91% are confident that their platform investments impact the company's value.

When talking about business growth, marketing tools can be your secret weapons; they are designed to make your work easier, and your efforts way more impactful. From getting the word out about your products and services to building stronger relationships with customers, these tools have the potential to transform the way you do business.  

‍Google Ads To Promote Your Business

Google Ads is a no-cost platform designed to help you promote your business through ads. One of its standout features is the keyword planner, which empowers you to explore high-ranking keywords based on actual search trends. By incorporating these keywords into your digital strategy, you can enhance your website's performance and fine-tune your keyword performance.  

Google Ads is a widely used digital marketing tool with 246 million unique visitors monthly.

Hootsuite For Your Social Media Management

This viral tool is a must for social media efforts. Hootsuite allows you to have more free time by posting across all channels with a single click.  

You can also bulk schedule up to 350 posts at once and manage paid ads and organic content side by side. With this tool you can save time with a universal social media inbox that allows you to automate conversations, while cutting response times in half.  

Illustrator to Unleash Creativity

Experience a design revolution with Photoshop or Illustrator. Crafting professional visuals for your social posts, banners, and beyond no longer requires expertise – their user-friendly interfaces and rich features put boundless creativity within your reach.  

This tool, included in Adobe’s Creative Cloud, has nearly 30 million active subscribers

Mailchimp to Empower Your Email Campaigns

Mailchimp is a very intuitive tool within reach of anyone, you don't need expert knowledge of marketing or programming to set it up, and it allows you to make small email marketing campaigns using very creative and easy-to-adapt templates.

With Mailchimp you can launch, develop, and build any type of campaign for your business, no matter the size. Create email marketing, forms, domains and more.  

Salesforce to Manage Your Leads

Used for CRM, advertising, and analytics, Salesforce, and its integration Marketing Cloud provides solutions to integrate your marketing databases and your sales teams to design sales funnels personalized for your ideal client.  

Salesforce enables you to effectively manage leads, contact, sales and customers interactions.

Marketing Tools for Data Analytics

Data-driven insights refer to valuable information obtained through the analysis of relevant data sets.  In marketing, data-driven decisions help businesses gain a deep understanding of their audience's preferences, behaviors, and habits. As discussed in one of our blogs, the role of data is one of the most important aspects in marketing.

Data is power, it is undeniable that the better and more data you have, the more adequate the decisions and strategies you can apply in your business. Make sure to use these tools to empower your efforts when analyzing information for your business growth.  

Google Analytics to Keep Track of Your Traffic

Certainly, one of the most appealing aspects of Google Analytics is its cost-effectiveness – it's free. With minimal financial investment, you gain access to a wealth of insights concerning your website's traffic. This tool empowers you to generate comprehensive reports that can potentially pave the way for conquering the dynamic realm of marketing.

Brandwatch To Social Listen

Brandwatch is a social listening tool that lets you track your mentions in social media. In a landscape where online reputation can make or break a brand, Brandwatch provides the necessary insights to ensure a proactive and strategic approach to maintaining your digital image.

Semrush to Understand Marketing Insights

With SEMrush, you can identify trends that occur within your industry niche. It audits your on-page SEO and helps you improve your pages. This allows you to understand your page better and optimize it better lead generation.

Currently, Semrush has 67,000 paying customers that consider their tool as a leading competitive research and online visibility platform.

Marketing Tools for Project Management

In marketing, getting things done smoothly is a big deal. That's where project management comes in – it's like the conductor of an orchestra, making sure everyone is playing the right tune.

Marketing tools for project management help plan campaigns, keep everyone on the same page, and make sure deadlines are met. So, let's dive in and explore our suggested tools to never miss an important project!

Slack to Streamline Team Collaboration

Slack seamlessly connects your teams, enabling synchronized work and harmonized project and task management. Experience order and efficiency in your daily operations.

Slack’s main benefit is that you can message anyone inside or outside your organization and collaborate just like you would in person. People can work in dedicated spaces called channels that bring together the right people and information.

Trello To Simplify Task Organization

Trello, another user-friendly productivity gem, offers meticulous organization and task oversight. Ideal for both agencies and solo professionals, it's your go-to for tracking projects and tasks with ease.

Trello has amassed some 4.6 million registered users that use the tool to ideate plans, collaborate on projects, organize workflows, and track progress in a visual, productive, and rewarding way

Take your Marketing team to the next level

At Lean Marketing, we not only understand the essence of lean marketing strategies, but we also harness an array of these tools and more to propel our clients to the forefront of their industries.  

Our commitment is to guide you in constructing a robust marketing technology stack, ensuring enhanced results and streamlined efficiency. With our expert team by your side, your journey towards marketing excellence begins.  

Ready to step up? Let's connect and embark on this transformative journey together! Contact us