Don't Settle for Bad Marketing: How Good Talent Can Take You to the Next Level

Imagine a bland and forgettable meal that leaves you unsatisfied...that's precisely how audiences feel when encountering mediocre marketing.  

“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel

Therefore, you must avoid efforts not delivering impactful impressions when promoting your business and search for strategies to cultivate and forge a deep connection.

Key Elements that Lead to Bad Marketing

Here are three primary factors that lead to bad marketing outcomes:

1. Businesses neglect marketing functions to work on their main core functions

Even though core business functions are essential, without good marketing, it’ll be harder to obtain new customers, and existing ones may not know about your new products or upcoming sales, reducing the chances of repeat business.

2. Not having enough time to create good marketing

Effective marketing needs a good plan, and planning takes time. Helping your business reach new customers and stay connected with existing ones requires research and creativity, which you can only obtain through time and dedication.

3. Not having the required marketing capacity.  

Most businesses rely on generic messaging and outdated tactics that fail to resonate with customers because they don’t have the capacity to create exceptional content.   ‍

How to avoid the mediocre marketing cycle?

Your company must be proactive and adaptable, ensuring you’re constantly elevating your marketing efforts and achieving greater success. To do so, here are some actionable strategies:  

1. Prioritize target audience research

Prioritize research. Begin by understanding your client's needs, preferences, and composition, such as age, gender, income, education, etc., for segmentation.  

This market research lets you understand their behaviors, interests, and pain points. Use surveys, interviews, and analytics to get valuable data and analyze competitors to identify gaps and opportunities. Plus, a proficient marketing team has the expertise to analyze essential data and utilize it flawlessly.

2. Invest more time in marketing efforts

Focus on creativity, uniqueness, and avoid generic approaches. You can create marketing pieces that resonate with your audience by dedicating time to brainstorming and encouraging out-of-the-box thinking. Be sure to make data-driven adjustments regularly to optimize results.  

Customize messaging and campaigns according to the deep understanding of your target audience's needs and stay updated with new platforms to go beyond traditional approaches.

Improving marketing efforts involves more than just valuable insights from market research and analytics. It also comes from innovation, which can emerge from various sources, including impactful graphics, stop motion, videos, creative visual designs, storytelling through animations, and networking at conferences. All of these contribute to inspiring new ideas and solutions.

3. Master the marketing industry

Understand the importance of customized content and conducting intentional research to learn about audience needs and base your strategies accordingly.  

Choose the right strategy and understand when to use specific content-related tactics and their purposes. This way, you can personalize the marketing approach according to the unique needs of your target audience.

Take advantage of content funnels (awareness, interest, consideration, Intent, conversion) and create content adjusted to each stage.

Consider different marketing elements:

• SEO
• Social Media
• Influencer marketing
• Email marketing
• PPC advertising
• Referral marketing

Reach diverse audiences and engage customers through different channels and maximize brand visibility and effectiveness by employing a mix of these strategies.

Choosing the right marketing partner  

There's no need to settle for mediocre marketing when you can collaborate with experienced professionals to implement comprehensive strategies and multiply your efforts. Through our flexible marketing structures and industry expertise, we help you achieve optimal results and take your business to the next level.  

Join forces with Lean Marketing, a division of Lean Solutions Group, and gain access to top talent that understands your audience and creates customized strategies.  

Ensure your campaigns are impactful, successful, and yield the desired outcomes with Lean Marketing! Start enjoying the tangible results you've been waiting for.