SEO Strategies for Boosting Organic Traffic
Imagine you have a beautifully prepared dinner table, ready for a feast, but without sending out invitations, no one joins you. In the digital world, that's similar to having a fantastic website or online business without effective SEO.
SEO is the art and science of making sure your website isn't just present on the internet but also prominently displayed when people search for what you offer. It is also a crucial factor in increasing traffic to your website and giving notoriety to your business.
From small businesses to massive multinational companies, online visibility significantly impacts a business's success. That's why planning a SEO Strategy is no longer a luxury in your marketing tactics but a necessity. Let’s explore the basics of SEO.
Back to the Basics: What is SEO and How to Understand It?
SEO is an acronym for Search Engine Optimization. According to Mailchimp, SEO is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and therefore, search engines rank them better.
- How is SEO related with Search Engines?
Search engines play a crucial role in assisting individuals in locating desired information online. Be it product research, restaurant hunting, or vacation planning, search engines are often the initial stop when seeking information. For business proprietors, they provide a valuable avenue to guide pertinent visitors to your website.
Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page (SERP)
- How is SEO related to Google?
For many, the term search engine' is synonymous with Google, because it holds approximately 92% of the worldwide search engine market share.
Given Google's prominence, SEO efforts predominantly revolve around optimizing Google's search algorithms. Google is currently designed to deliver the best search experience to their users, which means providing the most relevant results, as quickly as possible.
- SEO Explained in Real – Life
Consider this scenario: you do a Google search for 'Lean Solutions Group.' It's a straightforward and precise query. Google comprehends your request and promptly presents a valuable result at the very top of the organic search results—Lean Solutions Group bearing that exact title.
From Google's standpoint, this constitutes an excellent search outcome, enhancing the overall user experience. It's highly probable that the user will click on the top result and find it satisfactory.
SEO Strategies to Place You on the Top
Did you know that according to MonstersInsights over 53% of business website traffic comes from organic search? It’s now time to make you boost your visits!
We have already talked in the past about how SEO Writing is essential to rank your website, but we want to give you some shortcuts to complement your content writing and ensure top rankings.
- Study Your Competitor’s Website
Your competitor is your key to start with SEO. Study their websites and try to analyze their keywords. Find what’s already working for them and use that information to create something similar or even better.
You can use websites like Semrush, Google Keyword Planner, SERanking, and many more to track your competitor's behavior and best practices.
- Clean Up Toxic links.
Not all links are beneficial for your website. Some are detrimental and fall into the category of 'toxic links,' which can have adverse impacts on your website's rankings, organic traffic, and reputation.
If any of those links is considered manipulative by Google, it might violate their guidelines and affect your performance.
- Build Out Topic Clusters
This strategy consists of creating a group of content in your blog and interconnecting them as a reference. This tactic will take advantage of popular content to drive traffic to related pieces.
Topic Clusters are considered the next evolution of SEO because they are powerful enough to improve user experience and engagement on your website.
- Refresh Outdated Content
Regularly review your older posts; over time, information may become obsolete and cease to address the queries and requirements of your audience.
As a result, Google might no longer prioritize them as relevant responses to popular search inquiries. Ensuring the freshness and accuracy of your content is crucial to maintaining your visibility in search results and consistently providing valuable answers to users' evolving needs.
5. Choose Low-Competition Keywords
Low-competition keywords are easier to rank. Still, most people don't use them since producing content requires extra effort, ignoring that this tactic could reward potential traffic.
Bonus: To check keyword search volume, you can use Google Keyword Planner as a tool from Google Ads.
Get Ahead of Your Competition with the Right SEO
HubSpot’s "State of Marketing" study reports that 88% of marketers who already have an SEO strategy plan to increase or maintain their investment this year.
Now is the perfect time to stay ahead of the curve, and with Lean Marketing, we have the right SEO experts to help you build and maintain your online presence.
Our experts will conduct thorough website audits and implement effective strategies to make your brand memorable. Ready to start?
Susana is a content creator with a passion for research. She has journalism and digital marketing as her professional background. Susana loves music, concerts, movies, and traveling. As a hobby, she collects vinyl records of all genres of music.
