What Should Your Marketing Tech Stack Look Like in 2023?

Technology has become a fundamental aspect of modern business operations. Embracing technology in previously untouched areas empowers companies to stay competitive, improve operational efficiency, and unlock new opportunities for growth and success in today's digital-driven landscape.

An essential area that significantly benefits from technology is marketing. Software implementation for marketing will give your efforts the boost needed to gain a competitive advantage. Technology implementation popularity has led to the creation of an industry that combines software tools for marketing purposes.

Martech or Marketing Tech Stack, defining it as a collection of software, tools, and technologies that helps the marketing team do their job more effectively. “The Martech industry is expected to grow by 18% from 2020 to 2027” according to Statista research.  

What is a Marketing Tech Stack?

A marketing tech stack includes various software tools that cover a company's marketing needs, including customer experience. Your marketing tech ecosystem could be a complete software solution, a set of interconnected tools, or a combination of independent tools integrated with a comprehensive suite.

• Content Management System (CMS)

Allows users to create, edit, and publish various types of content on their websites from a single platform.

• Email Marketing Software

Essential for segmenting audiences, sending automated drip campaigns, and tracking engagement, empowering marketers to optimize their email marketing strategies.

• Search Engine Optimization (SEO) Tools

SEO tools help improve website rankings in search engine results pages (SERPs) through tasks like keyword research, website audits, content optimization, and link building.

• Analytics and Reporting

Allows marketers to analyze data regarding their digital marketing efforts, generate reports, and gain insights through personalized dashboards. This enables the team to measure campaign success, create optimization plans, and improve decision-making.

• Customer Relationship Management (CRM) Software

Helps manage customer interactions, automate sales processes, and improve customer satisfaction, facilitating customer relationship management.

• Ad Management Software

It helps marketers efficiently manage and optimize online advertising campaigns, including automating tasks like ad creation, bidding, targeting, and gaining insights into campaign effectiveness.

• Intent Data Software

Allows teams to capture online consumer activities and gain insights into their interests, intentions, and behaviors to personalize campaigns and enhance customer engagement.

• Social Media Marketing Software

Tools for social media marketing assist in scheduling and publishing content across multiple platforms while providing features to monitor and manage social media presence.

• Project Collaboration and Management Software

Perfect for tracking marketing projects, facilitating planning, coordination, and communication within teams, and enhancing productivity.

Benefits of having an updated Marketing Tech Stack

• Gain deeper insights
• Anticipate and fulfill customer demands effectively
• Enhance and simplify the company's marketing operations and the tools employed across various marketing channels
• Offer a comprehensive perspective of potential customers and existing clients
• Enhance the customer journey, a pivotal factor in achieving business prosperity

Overall, a Marketing Tech Stack is a combination of tools that empower marketers to reach their goals, engage customers, and measure their success.  

Want to boost your marketing with the right tools? Contact us to get started with the most updated Marketing Tech Stack!